Using Fax Broadcasting To Generate Dozens Of Leads And Appointments For Your Business

Fax broadcasting is one of the most underused POWER Marketing Tools I come across.

Very few people appreciate the benefits of fax broadcasting. In fact most business owners shy away from using this marketing tool because of the negative feelings it can bring (or they assume it can bring!).

However, when it's done right - you'll surprise yourself at the results it generates.

Here are the secrets behind successful fax broadcasting...


1. There are three successful formats for your fax broadcasting...
Three column editorial style - this is characterised by a benefit written headline across the top of the fax and three columns of text. This is my preferred approach, mainly because you can cram more information in.

Sales letter - use the principles of successful sales letter writing and apply it to your fax (no more than 2 pages though!).

Hand written personalised look

2. Like always, your headline is the key to a successful response.

3. Choose two of your most appealing headlines.

4. Test your top two headlines. I would suggest a test volume of no more than 5,000. This means you can test one headline against the other with 2,500 each.

5. ALWAYS give people an option to be taken off your list. Just write the following across the bottom of your fax...

"If you wish to have your fax number removed - please fax your request to XXXXX."

6. The fax numbers you use MUST be checked against the Faxing Preference Service List (UK) or other fax legislation depending on which country or State you work in.

7. You can either send the faxes yourself with fax software, or more simply use a fax broadcasting service. To find one near you simply carry out an Internet search on 'Fax Broadcast Services.' There are many fax broadcasting services around - many of which are listed on the Internet.

8. Good times to send your faxes are between 11am and 3pm, but test the 'off-peak' times such as weekends and evenings. Your cost will be less, but in my experience response tails off too much. Nevertheless it's definitely worth a quick test.

9. Get ready for the response. Typically you can expect to receive from 0.5% to 5% using this approach. Even at the lower end you could achieve substantial profit from using fax broadcasting.

Don't forget when you use fax broadcast your overheads are reduced dramatically - no postage, no printing, and no set up cost.

Fax broadcasting is one of the real "gems" of POWER Marketing. It's extremely quick and very cheap to carry out a fax broadcast campaign. As long as you adhere to the local and national fax broadcasting laws you'll be fine.

Incidentally using a fax broadcast service will ensure your campaign runs within the laws, which in itself is a good enough reason to use a fax broadcast service.

You really will be surprised at the results fax broadcasting will achieve for you and your business. Go for it. Or as Nike say "Just Do It!" To find out how to create a successful fax broadcasting campaign please click here.

About The Author

Steve Hackney is the world renowned small business marketing expert. He has made tens of millions for his clients and has written no less than 12 best selling sales and marketing books to help the owners of small or medium sized companies quickly grow their businesses. Check out Steve's products, services and free resources online here - http://www.powermarketingstrategy.com

Articles from July 2007
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