WHEN ARE THE TIMES YOU THINK ABOUT LIFE INSURANCE?
Summer Holidays are a great time to think about things. On our recent trip I took some time to think about some conversations and events that I normally don't take the time to reflect upon.

I was talking to some people over the holidays about life insurance and how they felt, thought about life insurance.

YOU'RE IN TROUBLE OR YOU NEED TO PAY FOR IT
There are two basic times when people think about their life insurance policies:
1) They're reviewing their bank accounts and payments
2) A frightening event happens in their lives

A BANKING ENTRY
You're reminded every month of your life insurance policy when it comes time to look at your bank statement and do your bank reconcilation. At this point your life insurance policy is nothing more than another banking entry.

A FRIGHTENING EXPERIENCE
Most people are familiar with this experience. Your spouse is gone for a few hours longer than they said they would be. They've gone to the mall with the kids or with friends and haven't returned yet. After a few hours, your spouse hasn't called yet. You start to worry.

After a little while longer, you start to worry about the worst case scenarios. Maybe my spouse has been in a car accident, maybe they're hurt and in the hospital. Maybe they've been kidnapped or maybe they've hurt themselves and can't contact you for some reason. These are scary but real worries.

If a loved one doesn't call for a while, it's very possible start worrying about the worst case scenarios and this happens to most people.

AM I COVERED?
After thinking about the worst case scenarios, the next thing your mind thinks about is "am I covered?".

When trying to imagine the first things you would do if something happened to your loved one, a person starts to think of their own well being. What happens to me if somethings happens to my spouse. It's a scary feeling, however it's a very natural feeling.

This "worst case scenario" situation is normally when people think seriously about and start to rely on their life insurance policy for comfort and peace of mind.

WORRY IS USUALLY SHORT LIVED
Fortunately, for all of us who worry, our spouses usually just lost track of time and come back home and then all is well again. However, in that small amount of time or worry, it's really nice to know that we're covered.

During my holidays, I had time to chit chat with some people and these are the impressions I got from those people. The times they thought about their life insurance were those few times that they were worried their spouses might be in danger.

I'm glad that most of the time people's worries are nothing more than a reflection of how much they value their spouses, and the value of the comfort of their life insurance policies!

Articles from July 2006
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